From the long line of protesters stationed outside Center415, there was no question where Peacock was holding its NewFronts event. But the new bills, signed into law by Gov. Trishla Ostwal 1mo Edited Report this post The fifth week of the U. California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users,. Recommended articles Popular Now. By Trishla Ostwal Google parent company Alphabet announced second-quarter revenue of [email protected] Trishla Ostwal . ostwal@adweek. A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely. Follow. Marketing Tech [email protected] Q&A Series: Catching Up With AdWeek Tech Policy Reporter Trishla Ostwal. Recommended articles Popular Now. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data on. This button displays the currently selected search type. Adweek is the leading source of news and insight serving the brand. ostwal@adweek. By Trishla Ostwal. The constant tug-of-war between the U. On Tuesday, Google won its motion to dismiss an allegation that its 2018 open bidding agreement, codenamed Jedi Blue, with Facebook (of Meta) was unlawful. Jeep Brings Back Derek Jeter for Grand Wagoneer Campaign; The Astounding. By Trishla Ostwal. Recommended articles Popular Now. ostwal@adweek. Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced. , Converse claimed its handle, marking its entry on the [email protected] Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. By Trishla Ostwal. Recommended articles Popular Now. The pandemic was tough on the theatre industry. Google lost its appeal against a $4. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. ostwal@adweek. Thursday night, EU. S. Shore decided to join the National Aeronautics and Space Administration. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. trishla. The policy. m. So far, the. On Thursday at 8 a. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Follow. This week, customer data platform ActionIQ and data clean-room platform InfoSum announced a partnership combining the CDP’s customer suite of tools ActionIQ CX Hub with. Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. The bill—the farthest a federal privacy bill has gone—marks a collective effort to regulate ad tech. By Trishla Ostwal . ostwal@adweek. The hype surrounding Meta’s shiny new platform has met an awkward reality. By Trishla Ostwal. By Trishla Ostwal . On Tuesday, Congresswomen Anna G. com; Trishla is an Adweek staff reporter covering tech policy. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. In its annual report issued last Thursday, the social. Currently doing grad school things at Columbia Journalism School. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered [email protected]. The clamor to split up Google’s ad-tech business got a lot louder (and more specific) this week. -based nonprofit the Electronic Privacy Information Center (EPIC), is pushing. ostwal@adweek. Recommended articles Popular Now. In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a year. By Trishla Ostwal. By Trishla Ostwal For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off. However. Voice. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal. By Trishla Ostwal. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. Why Swifties Should Be More Than Just A Target Audience to Brands. Built on the combined capabilities of GPT-4 and Dall-E 2, within. By Trishla Ostwal . But Sara Moorthy has been working in the industry long enough to see it. By Trishla Ostwal . Regional As seen in: Adweek, Medium, Flipboard, The. trishla. Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules—the EU’s Artificial Intelligence Act. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. Exclusive: BuzzFeed Inc. Recommended articles Popular Now. Recommended articles Popular Now. While Game of Thrones fans are still (impatiently) waiting for George R. The DSA is a part of a two-fold blow by the EU to address the challenges posed by the emergence of tech giants, writes Trishla [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. K. Recommended articles Popular Now. The research also found many think they can choose their web browser, but are often stuck with the software that is pre. Digitas. . By Trishla Ostwal . Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out of the platform. Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. It all began with a DM. Announces Strategic. trishla. By Trishla Ostwal . By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. On Wednesday, a new bipartisan bill was introduced in Congress that would let the Federal Trade Commission (FTC) regulate how social media companies, like Meta, address the. We would like to show you a description here but the site won’t allow us. This week, BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), issued a new compliance warning regarding the practice of. S. Follow. Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U. Meanwhile, the recent days are undeniably a major setback for OpenAI. The California Age-Appropriate Design. By Trishla Ostwal . By Trishla Ostwal The trend of state-level privacy laws is gaining momentum in the U. Nidhi Upadhyaya. Docu filmmaker from Mumbai, India. Cox last week, could. - 6:30 p. Trishla Ostwal. Back Submit. Recommended articles Popular Now. The Sustainable Production Technologies Marketers Can Start Using Now . Journalist and photographer based in New York. NexTech. 1. 5 billion—she was rejected. ET. Powered by Cluep and Twilio . com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech [email protected] Trishla Ostwal’s professional profile on LinkedIn. The company, owned by Chinese tech company. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . With artificial intelligence making swift advancements every day, the metaverse—recently presumed “ dead ” in the industry—is silently enabling brands to bridge physical. By Trishla Ostwal. Recommended articles Popular Now. California passed a new law requiring online platforms like Instagram, YouTube and TikTok, as well as online services,. February 22, 2022, 5 PM . The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. . , Converse claimed its handle, marking its entry on the Twitter. By Trishla Ostwal A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. With the Hollywood writers strike. Trishla Ostwal. trishla. Recommended articles Popular Now. By Trishla Ostwal . Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. Recommended articles Popular [email protected]. By Trishla Ostwal & David Cohen . Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out [email protected]. Friday, January 20, 2023 | 9:00 a. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. The already fraught relationship between tech giants and news publishers is getting more complex, thanks to generative artificial intelligence, which is busy upending the media. trishla. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. 5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing. Recommended articles Popular Now. By Trishla Ostwal. Meta chief operating officer Sheryl Sandberg announced today in a Facebook post that she was stepping down from the company after 14 years. 5 billion—she was rejected. trishla. com; Trishla is an Adweek staff reporter covering tech policy. 19 billion in 2021 earnings, blaming it on the ongoing Elon Musk. Trishla Ostwal. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence,. By Trishla Ostwal . Journalist and photographer based in New [email protected] Trishla Ostwal. K. Trishla Ostwal 3w Report this post Report Report. ostwal@adweek. For some publishers, that’s playing out on their sites, but with more. trishla. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. more. Trishla Ostwal/Meta. She will leave in the fall but will. By Trishla Ostwal . There’s been an increase of 72% in requests from people to companies to modify or delete their data over a. Announces Strategic. Ron Wyden’s (D-OR) inquiry earlier this summer about the threat posed by foreign spies. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. Recommended articles Popular Now. By Trishla Ostwal. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . Trishla Ostwal/Meta. Five states—California, Virginia, Colorado. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for. Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy. trishla. vs. Blog; Public Relations Reporter Q&A Series: A Quick Chat with Yahoo Finance’s Alexandra Canal. com; Trishla is an Adweek staff reporter covering tech policy. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. AI News . Here’s Who Showed Up to Brian Stelter’s Book Launch Party. By Trishla Ostwal . There, she wrote a wide range of stories on everything from the. By Trishla Ostwal. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run,. By Trishla Ostwal . Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Recommended articles Popular Now. Trishla Ostwal Verified (She/Her) Politics of Technology Reporter and Writer, Adweek New York Politics, Technology, U. This wasn’t about selling or wowing with big-name celebrities. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country, garnering over 200 newspapers to sue Google and Facebook over the past year, according to reports by Axios. Recommended articles Popular Now. Recommended articles Popular Now. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal . The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool for. —Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . S. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. com; Trishla is an Adweek staff reporter covering tech policy. trishla. com. S. trishla. Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction,. trishla. By Trishla Ostwal . Recommended articles Popular Now. S, U. com; Trishla is an Adweek staff reporter covering tech policy. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Ad-blocking apps in the U. The. By Trishla Ostwal . Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. By Trishla Ostwal & Catherine Perloff . Verified. Recommended articles Popular Now. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company DataGrail. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. Peacock. a centers globally. By Trishla Ostwal . By Trishla Ostwal. —Trishla Ostwal. When theaters reopened in September 2021, trade association the Broadway League turned to augmented reality to capture theatre. @_oliviamorley; olivia. S antitrust lawsuit. As privacy regulations proliferate, companies are looking at how privacy can become integral in the design of products and systems. This in-person conference will highlight ways in which strategic communicators can lead on matters of societal. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal reposted this Report this post Adweek 1,370,946 followers 7h Edited The hype surrounding Meta’s shiny new platform has met an awkward reality. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. Recommended articles Popular Now. The Open App Markets Act could potentially become a law this year. The. president and climate disruptions, including wildfires , tropical. By Trishla Ostwal . Brands yet to explore gen AI are confronted with a knowledge gap and. By Trishla Ostwal . CNN Announces New On-Air Correspondents Based in Tokyo, Los Angeles, Atlanta. @trishlaostwal; trishla. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. By Trishla Ostwal . Having accepted the position as an associate. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. The latest tweets from @trishlaostwalBy Trishla Ostwal . Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. The trouble is, many of the. “I wasn’t what they were looking for,” she recalled. trishla. NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers. Recommended articles Popular [email protected] billion, up 13% from the same period last year, but missing estimates of $70. Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would. By Trishla Ostwal. By Trishla Ostwal In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. By Trishla Ostwal . Google’s admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U. By Trishla Ostwal . Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. . com; Trishla is an Adweek staff reporter covering tech policy. Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. By Trishla Ostwal . trishla. K. By Trishla Ostwal [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal . By Trishla Ostwal. @trishlaostwal; [email protected] Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Google’s first hint that the third party cookie would depart its popular. By Mark Stenberg & Trishla Ostwal . Towards the end. m. By Trishla Ostwal . ostwal@adweek. Some, including the U. Ad-blocking apps in the U. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. 30 a. S. S. Recommended articles Popular Now. Spencer J. ostwal@adweek. . The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. com. Shira Atkins. By Trishla Ostwal TikTok’s attempt to increase transparency—and woo Washington lawmakers and civil society organizations to remain operating in the U. C. Instead, the agency’s presentation focused on brand storytelling and Black voices and creators. Cases of fraud and scams on social media nearly doubled in 2021 from 2020, according to a report by the Federal Trade Commission. Tech Policy Reporter, Adweek. com; Trishla is an Adweek staff reporter covering tech policy. 3. By Trishla Ostwal . By Trishla Ostwal With nearly four weeks left to this year’s Midterm elections, slated for Nov. Mobile gaming platform Skillz, which hosts games like Solitaire, Bingo and Dominoes, is pushing back against these AI bots in its latest anti-AI ad, Adweek can exclusively share. S, U. By Trishla Ostwal . Docu filmmaker from Mumbai, India. Exclusive: BuzzFeed Inc. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Excited to announce my next big adventure at Adweek as a tech policy reporter! 81 9 Comments. Recommended articles Popular Now. trishla. Millions of customers - including the fastest-growing startups, largest enterprises, and leading government agencies - are using AWS to lower costs, become more agile,. Trishla Ostwal. Why Swifties Should Be More Than Just A Target Audience to Brands. Talking about data management and measurement back in 1995 was a very different conversation from today. By Trishla Ostwal . Trishla Ostwal reposted this Report this post Adweek 1,374,328 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Republican ad buyers are enthusiastic whilst Democratic ad buyers are losing…By Trishla Ostwal. By Trishla Ostwal . Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. trishla. View Trishla Ostwal’s professional profile on LinkedIn. The Federal Trade Commission (FTC) announced a settlement of $2 million with OpenX, the programmatic advertising company, for allegedly collecting personal [email protected]@adweek. By Trishla Ostwal . The Winter Symposium is an opportunity for Strategic Communication students, faculty and alumni to come together for a day of thought-provoking ideas and leadership development. The transcript below is edited and condensed for clarity. By Trishla Ostwal . ’s health and beauty retailer, Boots, has partnered with data platform InfoSum to help it target audiences in privacy-safe ways across the platform’s media ecosystem. Here are four ways you can promote a company anniversary. Recommended articles Popular Now. Recommended articles Popular Now. trishla. m. More Info. Trishla [email protected] Trishla Ostwal . By Trishla Ostwal December 6, 2021. com; Trishla is an Adweek staff reporter covering tech policy. How I grew @natures on Instagram from 100,000 followers to 1,200,000 in 4 months. Google’s ad-tech stack, a line of business that is neither the major driver of the company’s revenue nor its most well known, is under new scrutiny from. California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. trishla. Recommended articles Popular Now. Recommended articles Popular Now. In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2. By Trishla Ostwal. Trishla Ostwal 2w Report this post Report Report. Recommended articles Popular Now. By Trishla Ostwal & Catherine Perloff . Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. By Trishla Ostwal. In meetings with agency and brand leadership this week, Elon Musk, Twitter’s new owner, has been receptive to concerns about hate speech on. 125 billion (€4. “I wasn’t what they were looking for. v. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Google announced changes to its political content policy ads for audio and video. Back Submit. By Trishla Ostwal . By Trishla Ostwal . Faced with the complexities of numerous privacy laws and associated compliance costs, the IAB Tech Lab is devising a single comprehensive solution to streamline privacy consent. There, she wrote a wide range of stories on everything from the.